Strategic thinking and scenario planning: How my MBA gave me the skills for career success

CUHK’s MBA programme provided me with the stepping stone into a larger sports Asian market wherein I could leverage the large alumni network to make the right connections for relevant discussions and learning.  

The curriculum also included a bespoke sports business course which expanded my knowledge base of the industry, helping me in connecting the dots between different business verticals. 

Thanks to the CUHK alumni presence across the globe, I’ve managed to stay connected with the alumni group in Singapore and have attended a couple of CUHK alumni events. 

While CUHK’s global alumni network helped me make relevant connections, the programme’s career cell also helped with crafting my story, sharpening my applications, and establishing industry connections which were critical to finding the right opportunities in the market. 

CUHK’s MBA programme helped expand my horizons by adding the required theoretical business knowledge which I was lacking. My first role post-MBA took me on the finance side of sports business which was only possible due to the learnings in the MBA programme.  

Technology is an integral part of modern business, including sports. Thus, my knowledge of technology and business has put me in good stead in the sports industry since graduating. 

At Asia Football Group, I lead two teams. One manages media broadcasters’ commercial life cycle, while the other focuses on sponsors’ marketing activities and the company’s digital and CRM efforts.  

My roles involve quite a lot of strategy planning for which I lean on my learnings from the MBA programme’s strategy course.  

Another key aspect which I derive from my MBA learning is scenario planning, which revolves around prediction, financial estimations and project planning. Here again, the learnings from the MBA programme are useful. 

My current short-term goals are to leverage all the learnings from the MBA programme and couple it with post-MBA work experience to become a thought leader in sports media and marketing. 

With great strides in the sports industry in the recent years, the opportunity is rife to expand my knowledge portfolio for career progression.